{"product_id":"alter-ego-italyblondego-no-lift-ash-2-03oz","title":"Demi-Permanent Ash Tone Hair Color 2.03oz Alter Ego ItalyBlondego","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003eThis product is a demi-permanent hair color from Alter Ego's ItalyBlondego line that provides an ash tone without lifting the natural hair pigment. It is intended for users who want to tone down brassiness, neutralize warm undertones, or refresh ash-blonde shades. The product is applied to hair to adjust tone safely without lightening the hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes warm\u003c\/li\u003e\n\u003cli\u003ebrassy undertones in hair\u003c\/li\u003e\n\u003cli\u003eProvides an ash tone without lightening hair pigment\u003c\/li\u003e\n\u003cli\u003eRefreshes ash-blonde hair shades effectively\u003c\/li\u003e\n\u003cli\u003eDemi-permanent formulation reduces hair damage risk\u003c\/li\u003e\n\u003cli\u003eEasy toning for maintaining hair color balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=hair+color\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair color\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=ash+tone\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eash tone\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=demi-permanent\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003edemi-permanent\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=toning\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003etoning\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=ash+blonde\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eash blonde\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=demi-permanent+ash+tone+hair+color\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003edemi-permanent ash tone hair color\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=no+lift+ash+blonde+toner\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eno lift ash blonde toner\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+color+for+neutralizing+brassiness\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair color for neutralizing brassiness\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=ash+blonde+hair+color+product\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eash blonde hair color product\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=Alter+Ego+Italy+Blondego+toner\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eAlter Ego Italy Blondego toner\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=toning+hair+color+for+warm+undertones\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003etoning hair color for warm undertones\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"Default Title","offer_id":51328525041985,"sku":"AEBENLA","price":35.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/en_AEBENL_602c71e7-0561-481a-a6c7-d9ea4e4bbfdc.png?v=1769509136","url":"https:\/\/citymora.com\/products\/alter-ego-italyblondego-no-lift-ash-2-03oz","provider":"CityMora","version":"1.0","type":"link"}