{"product_id":"alter-ego-italy-pure-light-blue-powder","title":"Blue Pigment Lightening Powder Alter Ego Italy Pure Light Blue Powder","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003eAlter Ego Italy Pure Light Blue Powder is a blue pigmented bleaching powder designed for precise lightening techniques. It lightens hair up to 7 tones while neutralizing undesirable warm tones. Suitable for professional use in foil and free hand lightening with Coactivator Cream mixed at specific ratios. Ideal for pickling services and contains a mixture of sugars and amino acids to support hair integrity during processing.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 7 tones for significant color lift\u003c\/li\u003e\n\u003cli\u003eBlue pigments neutralize unwanted warm or brassy tones\u003c\/li\u003e\n\u003cli\u003eSupports precise lightening techniques for clean results\u003c\/li\u003e\n\u003cli\u003eSuitable for foil and free hand application methods\u003c\/li\u003e\n\u003cli\u003eContains sugars and amino acids to aid hair care during bleaching\u003c\/li\u003e\n\u003cli\u003eCan be mixed at different volumes for varied processing needs\u003c\/li\u003e\n\u003cli\u003eIdeal for use in pickling treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=lightening+powder\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003elightening powder\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=blue+pigment\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblue pigment\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+bleaching\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair bleaching\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=pickling\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003epickling\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=blue+pigment+lightening+powder\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblue pigment lightening powder\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=precise+lightening+powder\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eprecise lightening powder\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=powder+for+pickling+services\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003epowder for pickling services\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=bleaching+powder+with+sugars\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ebleaching powder with sugars\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=Alter+Ego+Italy+lightening+powder\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eAlter Ego Italy lightening powder\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"3.4oz","offer_id":51328517407041,"sku":"AEPLBP3","price":16.0,"currency_code":"USD","in_stock":false},{"title":"17.6oz","offer_id":51328517439809,"sku":"AEPLBPN17","price":64.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/en_AEPLBP3.png?v=1769508791","url":"https:\/\/citymora.com\/products\/alter-ego-italy-pure-light-blue-powder","provider":"CityMora","version":"1.0","type":"link"}