{"product_id":"alter-ego-italy-pure-illuminating-shampoo-7oz","title":"Pure Illuminating Sulfate Free Shampoo for Blonde Hair Alter Ego Italy","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003ePure Illuminating Shampoo by Alter Ego Italy is a sulfate-free shampoo designed for blonde, bleached, and lightened hair. It gently cleanses while restoring body and brilliance, even for fine and porous hair types. The shampoo contains active ingredients that illuminate hair structure and provide anti-yellowing and antioxidant benefits when used with complementary products. Suitable for users looking to maintain lightened hair color and shine. Use by applying to damp hair, massaging for one minute, then rinsing. Repeat if needed.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula protects color-treated hair\u003c\/li\u003e\n\u003cli\u003eRestores body and shine to blonde and bleached hair\u003c\/li\u003e\n\u003cli\u003eGentle cleansing suitable for fine and porous hair\u003c\/li\u003e\n\u003cli\u003eAnti-yellowing action helps maintain hair color\u003c\/li\u003e\n\u003cli\u003eAntioxidant ingredients support hair health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=illuminating+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eilluminating shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=blonde+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblonde shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=sulfate+free\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003esulfate free\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti-yellow\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti-yellow\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+care\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair care\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=sulfate+free+shampoo+for+blonde+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003esulfate free shampoo for blonde hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=illuminating+shampoo+for+bleached+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eilluminating shampoo for bleached hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti+yellow+shampoo+for+lightened+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti yellow shampoo for lightened hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+body+restoring+sulfate+free+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair body restoring sulfate free shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=shampoo+for+fine+porous+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eshampoo for fine porous hair\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"Default Title","offer_id":51328517243201,"sku":"AEPIS8","price":27.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/alter_ego_001_1.jpg?v=1769508791","url":"https:\/\/citymora.com\/products\/alter-ego-italy-pure-illuminating-shampoo-7oz","provider":"CityMora","version":"1.0","type":"link"}