{"product_id":"alter-ego-italy-pure-illuminating-shampoo-7oz-1","title":"Pure Illuminating Sulfate Free Shampoo for Blonde Hair Alter Ego Italy","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003ePure Illuminating Shampoo by Alter Ego Italy is a sulfate-free cleansing product designed specifically for blonde, bleached, and lightened hair. It gently cleanses while restoring body and brilliance, suitable for fine and porous hair structures. The active ingredients work to illuminate hair strands and combat yellowing and oxidation in conjunction with complementary products. To use, apply to damp hair, massage for one minute, then rinse. Repeat if needed.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula gently cleanses without stripping hair\u003c\/li\u003e\n\u003cli\u003eRestores body and brilliance to blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eSuitable for fine and porous hair textures\u003c\/li\u003e\n\u003cli\u003eAnti-yellowing action helps maintain vibrant color\u003c\/li\u003e\n\u003cli\u003eContains active ingredients for anti-oxidizing effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=illuminating+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eilluminating shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=sulfate+free\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003esulfate free\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=blonde+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblonde hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti+yellow\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti yellow\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=lightened+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003elightened hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=sulfate+free+shampoo+for+blonde+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003esulfate free shampoo for blonde hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=illuminating+shampoo+for+bleached+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eilluminating shampoo for bleached hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti+yellow+hair+cleanser\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti yellow hair cleanser\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=shampoo+for+lightened+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eshampoo for lightened hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=body+and+brilliance+restoring+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ebody and brilliance restoring shampoo\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"Default Title","offer_id":51328517505345,"sku":"AEPIS47","price":39.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/en_AEPIS47_2b37a378-f448-4dfc-b177-9f8e3bf3a6a0.png?v=1769508791","url":"https:\/\/citymora.com\/products\/alter-ego-italy-pure-illuminating-shampoo-7oz-1","provider":"CityMora","version":"1.0","type":"link"}