{"product_id":"alter-ego-italy-pure-diamond-lift-2oz","title":"Pure Diamond Lift Permanent Coloring Cream 2oz Alter Ego Italy","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003ePure Diamond Lift is a permanent coloring cream designed to lighten hair by up to 5 tones. It hydrates the hair fiber, making it more supple and shiny while balancing and toning coloring pigments. This product is intended for use by individuals seeking effective hair lightening with color protection throughout the process.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 5 tones for significant color change\u003c\/li\u003e\n\u003cli\u003eHydrates hair fibers to enhance suppleness and shine\u003c\/li\u003e\n\u003cli\u003eBalances and tones coloring pigments for even results\u003c\/li\u003e\n\u003cli\u003eProtects hair color from yellowing during and after application\u003c\/li\u003e\n\u003cli\u003eProvides maximum hair protection throughout the lightening process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=hair+color\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair color\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=color+cream\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ecolor cream\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+lightener\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair lightener\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=color+protection\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ecolor protection\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+tone\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair tone\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=permanent+hair+coloring+cream\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003epermanent hair coloring cream\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+lightening+up+to+5+tones\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair lightening up to 5 tones\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hydrating+hair+color+cream\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehydrating hair color cream\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=color+pigment+balancing+cream\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ecolor pigment balancing cream\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti+yellowing+hair+color\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti yellowing hair color\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=professional+hair+lift+cream\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eprofessional hair lift cream\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"Ash","offer_id":51328523206977,"sku":"AEPDLA2","price":28.5,"currency_code":"USD","in_stock":false},{"title":"Iris","offer_id":51328523239745,"sku":"AEPDLI2","price":35.62,"currency_code":"USD","in_stock":false},{"title":"Pearl Ash","offer_id":51328523272513,"sku":"AEPDLPA2","price":28.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/alter_ego_011_1.jpg?v=1769509083","url":"https:\/\/citymora.com\/products\/alter-ego-italy-pure-diamond-lift-2oz","provider":"CityMora","version":"1.0","type":"link"}