{"product_id":"alter-ego-italy-neutralizer-25oz","title":"Neutralizer Universal with Lactic Acid Hair Treatment Bottle 25oz Alter Ego Italy","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003eThe Alter Ego Italy Neutralizer is a universal hair treatment suitable for all hair types. It contains lactic acid and sugar to restore elasticity to curls and regenerate disulphide bonds. To use, apply the product to individual hair sections directly from the bottle, wrap each section in rollers, rinse off after the processing time, and unroll the rollers. This product is designed for professionals and individuals seeking to maintain hair curl structure.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores natural elasticity to curly hair\u003c\/li\u003e\n\u003cli\u003eRegenerates disulphide bonds to strengthen hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eContains lactic acid and sugar for gentle treatment\u003c\/li\u003e\n\u003cli\u003eEasy application directly from the bottle\u003c\/li\u003e\n\u003cli\u003eDesigned for use with roller setting\u003c\/li\u003e\n\u003cli\u003eHelps maintain curl definition and structure\u003c\/li\u003e\n\u003cli\u003eSupports hair's natural repair process\u003c\/li\u003e\n\u003cli\u003eCan be used professionally or at home\u003c\/li\u003e\n\u003cli\u003eNon-damaging formulation for hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=neutralizer\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eneutralizer\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+treatment\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair treatment\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=curl+elasticity\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ecurl elasticity\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=lactic+acid\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003elactic acid\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=neutralizer+universal+hair+treatment\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eneutralizer universal hair treatment\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+neutralizer+with+lactic+acid\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair neutralizer with lactic acid\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=restore+curl+elasticity+product\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003erestore curl elasticity product\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=regenerates+disulphide+bonds\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eregenerates disulphide bonds\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+treatment+with+sugar\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair treatment with sugar\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=Alter+Ego+Italy+neutralizer+25oz\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eAlter Ego Italy neutralizer 25oz\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"Default Title","offer_id":51328517636417,"sku":"AEN25","price":27.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/Untitleddesign-2025-09-02T175349.351.png?v=1769508791","url":"https:\/\/citymora.com\/products\/alter-ego-italy-neutralizer-25oz","provider":"CityMora","version":"1.0","type":"link"}