{"product_id":"alter-ego-italy-blonde-maintain-shampoo","title":"Blonde Maintain Brightening Anti-Yellowing Shampoo Alter Ego Italy","description":"\u003cdiv class=\"product-content\"\u003e\n\u003cp\u003eBlonde Maintain shampoo by Alter Ego Italy is designed to treat and maintain natural, bleached, or lightened blonde hair. It neutralizes unwanted yellow tones using purple pigments that settle between hair scales and cuticles to restore the hair's purity. Suitable for anyone with blonde hair, it helps protect color, brighten, and restore shine. Use as a regular shampoo to maintain cool blonde shades and reduce yellow reflexes.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted yellow tones in blonde hair\u003c\/li\u003e\n\u003cli\u003eProtects and maintains natural\u003c\/li\u003e\n\u003cli\u003ebleached\u003c\/li\u003e\n\u003cli\u003eor lightened blonde hair color\u003c\/li\u003e\n\u003cli\u003eRestores shine for a bright\u003c\/li\u003e\n\u003cli\u003eilluminated blonde effect\u003c\/li\u003e\n\u003cli\u003ePurple pigments counteract warm yellow reflections\u003c\/li\u003e\n\u003cli\u003ePurifies and brightens hair by working deep within cuticles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRelated Searches\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/citymora.com\/search?q=blonde+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblonde shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti-yellowing\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti-yellowing\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=brightening+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ebrightening shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=hair+color\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ehair color\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=purple+pigment\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003epurple pigment\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=shampoo+for+blonde+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eshampoo for blonde hair\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=blonde+hair+color+maintenance\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eblonde hair color maintenance\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=anti-yellowing+hair+shampoo\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eanti-yellowing hair shampoo\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=brightening+shampoo+for+blonde\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003ebrightening shampoo for blonde\u003c\/a\u003e \u003ca href=\"https:\/\/citymora.com\/search?q=shampoo+for+bleached+blonde+hair\u0026amp;options%5Bprefix%5D=last\" class=\"keyword-link\"\u003eshampoo for bleached blonde hair\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Warehouse Pro","offers":[{"title":"10.14oz","offer_id":51328524878145,"sku":"AEBMS10","price":37.5,"currency_code":"USD","in_stock":false},{"title":"32.1oz","offer_id":51328524910913,"sku":"AEBMS32","price":82.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5769\/7345\/files\/0200400032_0031bm0__0_1.png?v=1769509136","url":"https:\/\/citymora.com\/products\/alter-ego-italy-blonde-maintain-shampoo","provider":"CityMora","version":"1.0","type":"link"}